Preserve Universal Analytics and GA4 Data Before the Deadline
Need to Know Access to historical Universal Analytics data will end on July 1, 2024 Businesses that wish to save their UA data need to choose a route…
How to Avoid Any Post-Launch Jitters with a Support Agreement
Over the past couple of years, I’ve been Digital Echidna’s support manager and have worked with a large number of clients as part of their post-launch…
The Good, the Bad, and The Ugly of Personalization
We know that personalization is the future of the digital economy. More and more items are becoming “smart” and the goal of any content creator --…
AODA Compliance Deadline Tips for the Non-Compliant
The old adage states that hindsight is 20/20. And as 2020 comes to a close, we’re seeing increasing numbers of businesses embracing that statement --…
How To Ask Your Visitors For Personal Info
If you're like most businesses, your website is regularly asking visitors for their personal info - as part of a registration, payment, or contact…
More Messaging Lessons from the Fringes
Word of mouth is incredibly powerful. And with the importance of social media in our lives, it's essential to your success that those words are the…
Even More Lessons From the Fringes
When you’re communicating with anyone -- clients, potential customers, employees, or the general public -- trust is the strongest currency you can…
Big Wins, Strong Gains, a Bright Future
It seems appropriate, given what the coming year is, to look back with clarity on the year past. After all, hindsight is 20/20, so with that…
The People in Your UX Neighbourhood
People of a certain vintage will remember the old Sesame Street song, “ The People in Your Neighbourhood.” Good ol’ Bob would sing about the helpful…