For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…

I believe firmly that diversity of experience helps to make you better at what you do. By day, I'm a content and requirements strategist at Echidna…

In order to stay ahead of customer expectations for timely service, companies are coming up with new ways to engage and provide customer service…

When it comes to developing the right digital solution for you and your customers, it’s important to not only understand what you think know but also…

As mentioned in previous blogs - SEM or search engine marketing is always a great way to promote your website, business or product AND increase your…

Well, if your city is anything like ours, your local, self-proclaimed Social Media Gurus are telling you just that. But, in actuality, business hasn't…

Recently a site that I've long respected posted a question on one of its social media channels. They asked a simple question, "How do you define…

First impressions matter, right? So today’s 20-Minute Makeover event, in support of London Clean & Green, is a great way for a group of Echidnas to…

Experience a weekend of culture. It's a simple statement, but one that we all too often choose to neglect. And the main reason we don't is not because…