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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Building Stories

It's a cultural lesson that resonates with business – when it comes to building a successful story, focus on the people. We recently participated in…
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Saying Goodbye Shouldn't be Hard -- Canada's Anti-Spam Laws Simplified and Demystified

In real life, goodbyes are often hard. In the digital world, they should be made as easy as possible. Over the past week we've looked at the Canadian…
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Don’t Question Success – Ask the Right Questions for Success

Whether you’re developing content for your company’s newsletter (either external or internal) or trying to figure out what your Web site content…
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When to call a Drupal Expert for an Islandora Project

There’s an old adage that states, “No man is an island.” I’d like to paraphrase that and say no Islandora is an island either, as while a complete…
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Echidna Blog

How To Optimize Your Website Speed For Mobile: Google Speed Update Is Coming

It’s now been a few months since Google announced that, as of this July, page speed will be a ranking factor in mobile searches. Essentially, slower…
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Acquia Development Services

Echidna Blog

A Tale of Two Keynotes

A recent story about the iRobot Roomba vacuum collecting and selling data about their owners homes reminded me of two different presentations I was…
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The Business of Leadership - Managing Humility

Yesterday, I wrote about corporate humility as it relates to self-promotion and CSR efforts. It was a blog that's evolved – and continues to evolve –…
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Klaviyo vs MailChimp for eCommerce Email Marketing

Echidna Blog

Who, Not How Many, Should be the Real Question

Whenever we execute user testing, you want to get it right the first time. After all, testing takes time, resources, and effort. And by the time you…
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