Take Two Tablets and Call Me in the Morning
Technology has changed how we interact with the online world, and many segments have seen a revamp or shift in how we do things. Some notable mentions…
Re-Thinking the Way We Design Websites
Jeffrey Zeldman, author of Designing With Web Standards, said it best, “ content proceeds design, design in the absence of content is not design, it’s…
I Guess Someone Thinks We're Good ...
It is hard to believe that just three years ago Echidna Solutions Corp. was operating out of the basement. We have definitely grown since then and I…
Has Social Media Ruined Our Social Skills?
In October of 2009, Soren Gordhamer, blogged on Mashable.com “ The 5 Ways in Which Social Media has changed our Daily Lives”. Particularly of interest…
Are You Ready to Drink the 'LBS' Kool Aid?
So I finally signed up for Foursquare! On January 21st, Foursquare FINALLY introduced its Blackberry application. Previously it was not available in…
Free Statistics For My Website?!?
Have you ever wished that could track the number of page hits on your website? Which page on your website is most popular, how much time a user spends…
Social Media Marketing
Your website is only one piece of your online marketing campaign. If you’re not using other marketing methods to drive traffic to your site, you’re…
A 1.0 World versus a 2.0 World
I recently attended a Communications Workshop where I had the pleasure of listening to Ira Basen of CBC, speak about the differences between a 1.0 and…
Know Your Audience - the Public
In my last post, “ A 1.0 World versus a 2.0 World”, I mentioned that a 2.0 World is not just about the web. In fact, a 2.0 World includes…
What's In It For Me?
The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…