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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

On Facebook You Are What You Liked

Remember that oh-so-ironic like you posted two years ago on Facebook? You may not, but Facebook Graph Search certainly will. As a result, will users…
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Contextualizing Screams - Using Photo, Video, and Text to Share Your Business Passion

Sometimes, in business, the best way to express yourself isn't through words, but through a 'scream.' My music tastes run in cycles. Currently, I'm…
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With the holiday season fast approaching, many retailers are in full swing marketing their products to help us check items off our list. However…
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The Five “Be”s of Crisis Communication

At the best of times, working from home can create communication and isolation challenges. Management must be mindful of including remote workers and…
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Think about moving to a new home. No matter how carefully you pack, you wouldn’t expect everything to be clean, organized, and in place the moment you…
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You’ve likely heard the saying, “a picture is worth a thousand words.” It’s a saying that sends writers into internal Linda-Blair-esque, head-spinning…
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Extra! Extra! Make Your Newsletter Newsworthy

The newsletter: it can be management’s Nirvana and a communicator’s nightmare. But with a little planning, understanding, and talent, you can create…
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See no evil, speak no evil, hear no evil. But maybe miss out on some good. There are those who gleefully say, "don't read the comments," when it comes…
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