Beyond First Purchase: Leveraging Customer Lifetime Value for Growth
Most brands are sitting on a mountain of data that is under informing their growth strategies. Earlier this month, Northern’s VP Strategy, Corey…
Is Semrush Worth It? How to Get the Most Out of Your SEO and GEO Strategy
Author Kristen Major Digital Marketing Team Lead (SEO) Semrush has been a trusted tool for marketers, and SEO's for decades, but recently has really…
UX Research Paves the Way for Transformational Upgrade from Drupal 7
In part one of this mini-series, we shared user research tools that will help you to build a strong foundation for your web presence, especially as…
Subtle Exposure: Making Accessibility Mainstream
Making one's business or organization accessible to customers, employees, and others is essential -- but that accessibility needs to come through in a…
Digital Echidna’s President Nominated for IABC Outstanding Communicator Award
First off, I want to say how honoured and humbled I am to be nominated for the 2017 Outstanding Communicator Award, to be handed out tonight by the…
Drupal 9 Is Here: Now What?
We are a team of 80+ people in London Canada, and we also belong to a global open-source Drupal community of millions. Across the world today, all of…
Video Games Live at The JLC Ticket Giveaway Contest
Echidna is giving away two (2) tickets to Video Games Live! For the first time you will be able to experience the #1 Touring Game Concert in the World…
Adobe Summit 2026: The Year of Orchestration (A Northern Recap)
For every passing year in the desert, one constant stays true: Adobe Summit gets a little bigger. This year had its largest ever of 14,000 attendees…