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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Cineplex, Multi-Channel Media Campaign

Northern relaunched Cineplex's brand campaign, including a multi-channel, multi-funnel media campaign with over 250 assets in English and French that focused on driving awareness and increasing theatre visits.
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Echidna Blog

Why Support Level Agreements Can Help Insure Your Website’s Future

There’s an old adage that says something to the effect of, “you don’t need insurance… until you need it.” Whether it’s home or renter’s, auto, or life…
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7 Omnichannel Tactics to Drive BFCM Revenue

Need to Know Campaigns using three or more channels have a purchase rate 287% higher than single-channel campaigns, emphasizing the power of…
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HERO CDP

The 3 Stages of Customer Personalization & Their Tactics

According to Deloitte’s 2022 study, brands that prioritized personalization were nearly two times as likely to have exceeded their revenue goals in…
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How to Drive Engagement & Results with Performance Creative: 4 Pillars for a Winning Strategy

When it comes to vying for consumers’ attention, the competition has never been more fierce. According to Forbes, the average person sees between 6…
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Echidna Blog

Considerations in choosing your CMS technology platform - is your open-source CMS acting like a proprietary system?

Definitions Open-Source: of or relating to or being computer software for which the source code is freely available. Content Management System (CMS)…
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Our Clients’ Words Have us on Top of the World

Digital Echidna is proud to be recognized as a Global Leader and sit atop a few lists in Clutch.co’s top development companies from around the world…
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Navigating the Economic Downturn

The recession has changed consumer buying patterns and businesses have had to adapt. Consumers are very careful with how they spend and therefore…
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Food & Beverage

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Inline Form Errors - What They Are and Why they Matter

We’re delighted to share with you a second guest post from Mike Gifford, the president and founder of OpenConcept Consulting Inc., and a Drupal Core…
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