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From Complexity to Clarity: How Northern Simplified UW Bothell's Digital Presence

Northern transformed the University of Washington Bothell’s sprawling 14,000-page website into a streamlined multi-site architecture to better meet staff and student needs. Built on the WordPress platform, Bothell’s site was redesigned for a more consistent front-end experience.

This is Sparta: Fighting the Battle for Quality Blogs

A couple of days ago, a reporter friend of mine asked “Are blogs dead?” People were quick to respond positively or negatively, but I think the…

Adobe CJA Date Math: Calculate Date Time Differences In Reporting

Guest Author: Tushar Varshney Adobe Solutions Architect, Northern Adobe gave the analytics world the best fall gift there could be, a new capability…

More Work, More Reward - Soliciting Honest and Varied Comments

Volume does not always equal value. And when it comes to soliciting both internal and external feedback, it's important to realize that the greatest…

People looking at computer code on monitor

Drupal 7 End-of-Life Support

Drupal.org extended Drupal 7's end-of-life date to November 1, 2023 (originally November 1, 2022). What is end-of-life? What does it mean for you and…

From Leads to Conversions: Wharton’s Executive Education Website Redesign

Need to Know The Wharton School’s Executive Education website created barriers for corporate users customers trying to register teams for educational…

Twitter’s Pinocchio Theory

The truth about how to build success with your social efforts is right under your nose. But if you ignore the Pinocchio Theory, it can be difficult to…

Deloitte’s TMT Predictions: Smart Speakers, Machine Learning, 5G

I was lucky enough to attend the Digital Creative 519 conference, organized by LEDC and held at Museum London the other week. The new (to me!) meeting…

A Not-By-The-Book Guide to Copywriting and Editing

I firmly believe that if you want to improve your writing and editing skills, you have to take a not-by-the-book approach to skills development…

Don’t Question Success – Ask the Right Questions for Success

Whether you’re developing content for your company’s newsletter (either external or internal) or trying to figure out what your Web site content…