Passionate Neutrality -- Biz Writing at its Finest
It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…
Sustainability May Not Be as Flashy, but It’s Just as Exciting
When you look at the Growth 500 list, you see some eye-popping numbers -- triple-digit and even quadruple-digit growth, in some cases. And while I’m…
Window-Eyes' Shutting Causes Challenges, Changes for Users
Last week marked the end of a long-standing text-to-speech engine, Window-Eyes. More than two decades after its creation, this commercial screen…
Our Roots Extend Beyond the Forest City
At Digital Echidna, we want to use our knowledge and expertise to make a difference. As you’ve often heard my colleagues here say, the open-source…
AODA 2021 -- What You Need to Know Now, Four Months Away from the Deadline
OK. I’ll admit it. In my last post, I was less than complimentary of the whole AODA 2021 deadline and how seriously people were taking it. And while I…
Prioritizing One Group Over Another is Bad Accessibility
I seldom appreciate the thought of someone else making decisions on my behalf. But this is particularly concerning when these decisions relate to…
Styling BFCM Success With Strategic Segmentation for Beauty by Imagination
Northern implemented a comprehensive email strategy for Beauty by Imagination’s (BBI) brands – Wet Brush, Bio Ionic, and Ouidad – during Black Friday Cyber Monday (BFCM) 2023 to maximize engagement and conversions while maintaining strong email deliverability.
From Engagement to Enrollment: Performance Strategies for Higher Ed Institutions
Every post-secondary institution has one objective in common: improving enrollment. But in a social-before-everything world, achieving this goal…
Echidna launches new website for Play On!
Echidna Solutions Corp is excited to launch the new website for CBC’s Hockey Night in Canada Presents Play On! . The new site offers an upgraded…
GP Bikes, Conversions with Klaviyo
Northern ignited GP Bikes' growth by driving dynamic customer experiences from campaign to conversion with Klaviyo.