Sowing the Seeds of Drupal Growth in New Jersey
Digital Echidna is proud to be a gold-level sponsor of the upcoming Drupal Camp New Jersey. Now, you may ask yourself, why is a Canadian company…
Blue Beanie Day at Digital Echidna
Digital Echidna is proud to support the seventh annual Blue Beanie Day – an event intended to show support of web standards, which is officially…
Drupal 9 Is Here: Now What?
We are a team of 80+ people in London Canada, and we also belong to a global open-source Drupal community of millions. Across the world today, all of…
AODA and You: What to Do Now
We’ve discussed the who and why, we’ve discussed the what and when, and we’ve discussed the almighty dollar aspect of what’s in it for you. Today, we…
People Don't Like Change, but What Else is New?
Facebook is changing all of the time. People don't like change. So it’s no surprise to me that with the recent changes to Facebook, people and…
AODA at 10 - We're Still on the Path
Allegedly, we're halfway there. The Accessibility for Ontarians with Disabilities Act (AODA) was introduced in 2005 with the goal of making the…
Join Us for Drupal Global Contribution Weekend
Drupal. It’s been the foundation of our solutions for a few years now and it powers some of the top sites around the world in fields ranging from…
Media Release: IAC Award For Best Consumer Goods Website
LONDON, ON -- Digital Echidna is pleased to accept the 2019 IAC Award for Best Consumer Goods Website for its work with client Wolf Steel Ltd.’s…
Overhauling a Retail Giant’s Data Layer: Northern’s Strategy for the Tealium Stack
When a major retailer merged with a new business unit, analytics took a back seat. The result was a disjointed data layer, broken event tracking, and a Customer Data Platform (CDP) that could not deliver on its promise. Over time, a patchwork of bandage fixes added complexity to the setup, leading to inconsistent tagging, lost data, and growing frustration across teams. With all of these issues compounding, the question became clear: how do you rebuild confidence in the data?
Marketing Strategies for Retailers to Prepare Before Black Friday 2020
In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…