My Internship Experience at Northern
Before I started my internship at Northern, I thought interning meant doing coffee runs, filing paperwork, and supporting full-time employees as they…
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Stumping for Votes or Stomping on Customers?
In today's social-media-dominated world, it can be tough separating an individual from the brand he or she represents. But regardless of whether your…
Committing to Drupal Excellence
Last week, at the TechAlliance of Southwestern Ontario awards celebration, we proudly watched as our very own Scott Reeves accepted the inaugural…
Captioning -- How Not to Get Lost in Translation
For many organizations, a video is a great way to introduce clients to your business. It provides a quick overview, helps people visualize the…
Evergreen Juices, Brand Transformation for DTC Growth
Evergreen Juices' new eCommerce website is helping it expand into new markets.
Extra! Extra! Make Your Newsletter Newsworthy
The newsletter: it can be management’s Nirvana and a communicator’s nightmare. But with a little planning, understanding, and talent, you can create…
Commenting -- Just Because the Bathwater May Get Filthy Doesn't Mean the Process Isn't Worthwhile
See no evil, speak no evil, hear no evil. But maybe miss out on some good. There are those who gleefully say, "don't read the comments," when it comes…
Getting to the Heart of Pain Takes the Right People, Reasons, and Discussions
Over the past couple of weeks, I’ve spent a lot of time negotiating pain. Nothing personal, mind you, but working professionally to help both clients…
Marketing Strategies for Retailers to Prepare Before Black Friday 2020
In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…
Using Facebook's Conversion API / Server-Side API for Web to Drive Conversions
In today’s digital commerce landscape, there are more customer touchpoints than ever before. Merchants need to take a deep dive into their funnels to…