The Benefits of Using Google Analytics 4
Google Analytics 4 provides a robust and forward-thinking solution to providing an effective omni-channel experience, accurately tracking the customer…
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Tips to Ensure Your Advertising (or Campaign) Sign Doesn’t Effectively Say “Stop”
It’s election season in our hometown of London, ON -- actually, it’s been election season since May 9th (we just seem to go from one [provincial] to…
Spooktober: Scary Tales of Online Presentations
Later this week, I’ll be presenting at the Bay Area Drupal Camp (BADCamp). But instead of waking up and looking out of a hotel window at the sprawling…
The Perils of (Mis)Communication
Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…
Trolling Through the Muck Can Lead to Business Gold
Sometimes you have to sift through the muck to find that nugget of gold. So before you outright dismiss someone as a quote-unquote troll, you may want…
Filling the Void with Facts - Effectively Bearing Bad News
It bears repeating, but it pays to be good at bearing bad news. And this is especially important when the news you're sharing carries the unfair twin…
Nothing Trendy About Quality, Customer-Focused Content
Here's the thing about trends -- they tend to fizzle out. So instead of trying to catch a wave of popularity, businesses should focus on providing…
Accessibility is About Independence, Not Dependence on Others
While it is unfortunate enough when a process is inaccessible, it is far more frustrating when those in charge of the process expect users with…
Accessibility and the User Experience - Two Sides of the Same Coin
Where does user experience ends and accessibility begin? Aren't they two sides of the same coin? And, if so, how and when should both be incorporated…