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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Open Source, the Humanities, and the Future -- Part Three of Our Talk with Susan Brown

In parts one and two of our interview with CWRC project lead Susan Brown, we've talked about establishing the need for Islandora, and why the project…
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Shaping Future Marketers at Fanshawe with the Northern Digital Marketing Challenge

Need to Know Northern’s fifth annual Digital Marketing Challenge for Fanshawe College marketing students is now underway Guided by Northern experts…
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A Very Covid Christmas Amplifies the Importance of Family, Friends, and Colleagues

Every year, I share a message much like this. I talk about the joys of the holiday season and encourage you to take the time to spend it with your…
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A Day to Give Thanks and Reflect

Thanksgiving is a wonderful time to stop, catch your breath, and take stock of where you are, where you've come from, and where you're going. We have…
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When Bad Things Happen to Good Brands

Every company wants its brand to be ubiquitous -- but there's a caveat to that. The concept that there is no such thing as bad publicity is just wrong…
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It's been an exciting few days here at Digital Echidna. Right across the road -- really, all around us -- we're in the midst of SesquiFest -- a five…
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You've likely seen those movies where a ghost or a spirit enters into a living person, and all of the sudden that person changes – they act awkwardly…
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How can you cut through the clutter and capture your customer's curiosity when time, clearly, isn't on your side? I'm not going to get into debates…
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The old adage states prepare for the worst, but hope for the best. Far too often we don’t actually truly take the potential for “the worst” actually…
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When it comes to vying for consumers’ attention, the competition has never been more fierce. According to Forbes, the average person sees between 6…
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