The Best of the Season to You and Yours
I know it’s a Sunday and, hopefully, not too many people are going to be reading this. Because that’s the point of my Christmas wish to you! I wanted…
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Building a Future-Ready Customer Data Infrastructure: Types, Use Cases, and More
Today, brands can move beyond the traditional one-to-many personalization approach and deliver unique experiences tailored to each individual customer…
Putting the Focus on Your End User
We have a simple adage when it comes to understanding customer needs, desires, and challenges – if you want to know what they want, just ask. Yet too…
Only “You” Can Cut Through Advertising Clutter
When it comes to cutting through the clutter, the savvy business knows that only "you" matter. To start with, let me reiterate the fact that I really…
The (Sometimes) Inexact Science of Measurement
I was at a shortlist presentation yesterday when asked about web success metrics and examples of successful metrics that we've helped some of our…
Expressing Our Gratitude for All Who Have Helped Us Grow
We’re number (two-hundred-and-forty) one! Earlier today, Canadian Business and Maclean’s released its 30th annual Growth 500 list, and we’re proud to…
When to call a Drupal Expert for an Islandora Project
There’s an old adage that states, “No man is an island.” I’d like to paraphrase that and say no Islandora is an island either, as while a complete…
4 Tips for a Female-Forward Company Culture
International Women’s Day (IWD) is coming up this weekend - March 8th, 2020. Although the official day is a Sunday, and our Echidnas will be home in…
WSIB, Modern Health and Safety
The WSIB partnered with Northern to create a modern health and safety platform matching the needs of businesses and employees.
Are they a different kind of animal?
The use of the Internet, as a research tool, is creating a more educated and sophisticated consumer. Retailers must now adjust to the reality that…