GP Bikes, Conversions with Klaviyo
Northern ignited GP Bikes' growth by driving dynamic customer experiences from campaign to conversion with Klaviyo.
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COPE-ing with Copy 301: The Devil’s in the Details
When it comes to truly embracing the COPE ideal, the devil truly is in the details. And by changing your perspective of content from being one…
Where Tech Fails, Humans Can Prevail
When you’re a company that deals in products and/or services, customer service is key to ongoing sustainability. And one key to delivering superlative…
Accessibility Matters - Audio Description: How Much is Enough?
Finding the balance between what's ideal, what's needed, and what's acceptable is a key feature -- and challenge -- of accessible practises. And while…
Successfully Merging Design and Development? Communication is Key
Communications is the key to unlocking success. But what does that mean? And what role can we play to make sure that we’re all speaking the same…
Facebook No Teenland? So? Go Where Your Customers Are
A few days ago, a colleague of mine – our project-manager extraordinaire – Erin Brinen shared a link to an infographic that asked, “ Are Teenagers…
Tips to Ensure Your Advertising (or Campaign) Sign Doesn’t Effectively Say “Stop”
It’s election season in our hometown of London, ON -- actually, it’s been election season since May 9th (we just seem to go from one [provincial] to…
Bein’ Neighbourly and Cleaning and Greening the Forest City
First impressions matter, right? So today’s 20-Minute Makeover event, in support of London Clean & Green, is a great way for a group of Echidnas to…
A First Few Steps Towards a Brighter Future
It looks like I’ve got a bad case of Back-to-School Fever! This morning, I dropped off my boys at school and shortly thereafter, I had the pleasure of…
Digital U for a Digital You 401 -- Know Your Limits
We’ve rounded the turn and are heading towards the home stretch now! We’ve identified who your customers actually are; we’ve determined who you…