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Echidna Blog

How to Succeed in Editing without Really Trying: A Primer in Surviving (and Thriving in) the Approval Process

There are three words that make business writers cringe. More than “ Can you spin this to make it sound good?”; more than “We really need a blog post…
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Echidna Blog

The Opportunity for Women in STEM - How We Can Eliminate Barriers

The key to taking advantage of an opportunity is to be aware that the opportunity exists. If you don’t see it, it can be a challenge to be it, which…
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Echidna Blog

Ask Echidna: Accessing the Internet

We received an e-mail at @email from Ben A. who asks, “I’m working on my own personal Website and I’d like to make it as accessible as…
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Echidna Blog

Opening the Book on Closed Captioning!

We've all heard it: "Closed captioning for this program is brought to you by Company X" but have we thought what captioning truly means and what it…
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Echidna Blog

A Day (or Two) in the Life of a Drupal Camp

Last week I shared with you some high-level thoughts about why I enjoy attending Drupal events. Now, for those of you who haven't had an opportunity…
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Echidna Blog

When Bad Things Happen to Good Brands

Every company wants its brand to be ubiquitous -- but there's a caveat to that. The concept that there is no such thing as bad publicity is just wrong…
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Echidna Blog

Effective Ways to Not Get “Wreckx-ed” and Keep the Focus in Focus Groups (and other Meetings) On Zoom

It’s on days like this that I hearken back to those noted Bards of Harlem, New Jack Swing maestros Wreckx-n-Effect who so presciently sang, “All I…
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Echidna Blog

Want Better Business Writing? Go Window Shopping

Your window of opportunity to attract your customers is brief, so it's not smart business clouding that window to your message with empty words. The…
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Echidna Blog

Putting the Info Back into Infographics

Infographics must die. At least that was the feeling I expressed a few months ago on Twitter. It was a visceral reaction to my frustration with…
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Echidna Blog

People Are Talking About My Business On Twitter - Now What?

Ok, so people are talking about your business on Twitter. That’s fantastic! So, what are you doing about it? Twitter is much more than a broadcast…
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  • Solutions
    • Digital solutions that deliver results.
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      • Paid Media & Digital Advertising
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      • Performance Ad Creative
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      • User-Centric Design
      • Development & Integrations
      • Content Strategy & IA
      • Managed Services
      • Content Supply Chain
      • Digital Asset Management
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      • eCommerce Development
      • ERP & eCommerce Integrations
      • Custom Application Development
    • Data & Analytics
      • Tag Management
      • MarTech Migration
      • Data Visualization
      • Governance & Compliance
      • CDP Strategy
      • Analytics Audits
      • Google Analytics 4 & Performance Reporting
  • Industries
    • Expertise in your industry.
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      • Omnichannel Retail
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    • Partnering with best-in-class technology platforms.
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