I have been in customer service and sales for 20 years, 10 of those at Digital Echidna. In this time I have been to my share of conferences and…

You inherited the company website when you started the job and aren’t sure what technology it uses. Or, maybe a competitor site looks slick and you’re…

One of the perks of working in technology, is that it lends so many tools that allows us to connect with our colleagues and clients from anywhere in…

Just a few years ago, Harry Rosen Inc found that consumers weren’t ready to buy its luxury men’s wear online. They worried about using credit cards on…

If you are thinking, what is foursquare? Then read on - remember three years ago when you asked the same question about Twitter. Location-based social…

After getting past the resume and interview stages some employers are not hiring potential employees because of their online social media profiles…

Goals, Objectives and Target Audience…these three words are the hallmark to running any sort of successful marketing campaign. Target audience is…

Music, fashion, fad diets – and marketing strategies -- they all come around over and over again. With students returning to school this week, it's…

Experience a weekend of culture. It's a simple statement, but one that we all too often choose to neglect. And the main reason we don't is not because…