Driving App Installs and Customer Engagement on Rexall’s BeWell App
With Northern's help, Rexall's BeWell app saw a 69% increase in application installs, a 256% increase in total conversions, and a 19% decrease in cost per conversion.
Ghost Writing Must Be Invisible so the Message or the Brand Can Clearly Pass Through
You've likely seen those movies where a ghost or a spirit enters into a living person, and all of the sudden that person changes – they act awkwardly…
A Structural Model for Effective Anonymous Commentary
Just how open should open comments be? And at what point does comment become unfair? Since the Internet is extremely Id-focused, there's nothing wrong…
Get Ahead of Negatives to Make Positive Change
We often talk about the importance of focusing content on the “What’s in it for me?” That conversation is usually a positive one -- intended to show…
Catchy Content? No Magic Formula But Common Elements
"OK. [OK]. Blue Jays. [Blue Jays]. Let's [Let's]. Play. [Play]. Ball." If you're in Southwestern Ontario like us (or, basically, anywhere in Canada)…
Drupal Development in London Ontario
If you've ever been to the top of One London Place and looked out, you can see why we're called The Forest City. At the ground level, it's easy to…
Royal Distributing Revs Up Sales with a Server-Side Facebook Pixel
Northern partnered with Royal Distributing to help them create high-performing and wide-reaching paid media campaigns. We achieved over 7 times return on ad spend and a 126% increase in mobile conversion rate.
Be Honest, Not Trendy, with Your Word Choices
By now you may have heard or read about the latest additions to the Merriam-Webster's Collegiate Dictionary. This year's updated edition features over…
Survey Your Audience
As we mention in almost all of our blog posts here at Echidna, it’s extremely important to begin every new digital project with a clear marketing…