Growing Your Business by Acting Small I -- External
Want to better connect with your customers? Solve challenges for your business? Create an environment for generating outstanding ideas? Whether you’re…
2013 – The Year We Learned How to Connect
The subtitle of the film 2010 was called "The Year We Make Contact." In many ways, 2013 was the year we learned how to connect. From the rise of…
How to Prepare for Shopify’s One-Page Checkout Migration
Need to Know On August 13, 2024, Shopify will discontinue its legacy checkout functionalities and introduce a new One-Page Checkout using Checkout…
Digital U for a Digital You 401 -- Know Your Limits
We’ve rounded the turn and are heading towards the home stretch now! We’ve identified who your customers actually are; we’ve determined who you…
Intranet Introspection: Communication and Preparation
To date we've discussed a number of steps to make your Intranet launch successful. From understanding requirements to gathering information to…
Plan Your 2018 Content Without Sucking All the Creativity Out of It
We’re four days into 2018 -- have you completed your comprehensive content plan for the year yet? It’s the bane of many of a communicators’ job -- the…
Getting Real About Content Marketing
We should do lots of things. But what we can actually do with the resources available to us -- that's what we need to focus on, and that's where we're…
Building the World’s Fastest Apparel Storefront: Lessons in CX Transformation from the Front Lines of Retail Tech
Guest Author: Leo Griffin As a digital transformation executive who has held senior roles at consumer brand companies including VF Corp, HanesBrands…
Don't Template the Life Out of Your Content - How Structure and Creativity Intersect
Creativity and structure may appear to be polar opposites. The truth is that structure can help creativity flourish -- but a template is the wrong way…
You Can Hit a Home Run Even with Your Most Venomous Critic
It is the iconic Canadian band Sloan that sings, "It's not the band I hate, it's their fans." I was reminded of that line this weekend attending a…