Improving Site Performance: A New Hope For Fast Sites
A slow site has negative impacts on search engine optimization, can increase bounce rate, and reduce site conversions. Taking a surgical approach and…
Chatbots: Details that Make a Difference
Chatbots are extremely efficient, give users a positive experience and lead to actions on the part of the consumer that benefits your brand. We…
The (Sometimes) Inexact Science of Measurement
I was at a shortlist presentation yesterday when asked about web success metrics and examples of successful metrics that we've helped some of our…
A Look Back on the Past; A Look Forward to the Future
The New Year is fast approaching and that usually means it's a good time to reflect upon our past year and make plans for the future. Change and…
Two Sessions Not To Miss At IslandoraCon
Drupal development firms often work with clients who are using Islandora to manage their digital asset repositories. So when Islandora 8 was released…
Shaping Future Marketers at Fanshawe with the Northern Digital Marketing Challenge
Need to Know Northern’s fifth annual Digital Marketing Challenge for Fanshawe College marketing students is now underway Guided by Northern experts…
Ensuring Your Accordion Is In Tune With Your Audience, Content
I’m half French Canadian. I married into a family heavy on Newfoundlanders. And I work in the digital field, with a heavy focus on web design…
Building a Unified SEO + GEO Strategy for the AI Search Era
Key Challenges Challenge #1: Search Visibility Is Splintering Across Platforms Yes, Google still matters and it still drives the largest share of…
Thriving or Merely Coping? When Good May Not Be Good
There can be a huge difference between a “Yes” and a “Yes.” Context is everything and when you’re reaching out to customers and users for feedback…
Hardly a Slacker: Slack and Accessibility
We often fall into the habit of focusing on broadcasting information when we discuss accessibility: how can we ensure our message is accessible to the…