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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

How Do I Keep My Website Fresh?

We often get asked by clients, “ How do I keep my website fresh and looking up to date?”. The simple answer being – keep your website content fresh…
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UX Research Paves the Way for Transformational Upgrade from Drupal 7

In part one of this mini-series, we shared user research tools that will help you to build a strong foundation for your web presence, especially as…
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How to Improve Your eCommerce Email Strategy: A Step-By-Step Guide

This content was originally presented at the Magento Imagine 2018 conference. It was created alongside our friends at Mailchimp. If you have questions…
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The Book on Change – Ensure Your Content Represents You Today

Too often we treat our websites like storefront signs – long-term representations of who we are, updated only periodically. But are you really what…
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Building Stronger Student Relationships: Omnichannel Tactics to Boost Engagement and Recruitment

Need to Know Post-secondary institutions are competing for a small, selective group of students, making it essential to highlight their strengths to…
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Stand Out From Your Competition

The Internet is comprised of tons of content! It’s a ‘network of networks’ consisting of billions of information resources and serves people worldwide…
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How to Improve Your Search Ranking With E-A-T

Drive website traffic with these best practices.
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How Quick Train Canada Exceeded Enrollment Goals by 70%

Northern co-launched the net new Quick Train program for Canadian Colleges for a Resilient Recovery, building trust and brand equity from the ground up while exceeding the initiative’s enrollment goals.
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How to satisfy users and internal stakeholders

One of the biggest challenges we face in projects is balancing the needs of the users with those of internal stakeholders. In an ideal world, we’d…
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How to Make Your Workplace Inclusive? Just Ask!

Inclusivity isn't an end goal -- it's not just about hiring someone or building an accessible website -- it's a step along a much longer path. But…
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