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From Tail Wags to Texts: Homes Alive Pets’ SMS Success

Northern implemented a strategic SMS activation strategy for Homes Alive Pets during peak shopping season to maximize engagement and drive conversions by delivering timely, high-impact messaging that turned customer interest into measurable sales.

Dog named Kermit wearing red plaid bowtie

Northern Receives 2020 Animal Welfare Leadership and Innovation Award

For Immediate Release: LONDON, ON – January 6, 2021 – With today’s ever-growing digital landscape, non-profit organizations are challenged to keep…

Lay Down the Law to Keep the Trolls at Bay

Common courtesy is not always that common – especially when it comes to Internet discourse. While some so-called trolls enjoy playing games with your…

Drupal 8 - The Best Gets Better

What happens when the best gets better? It's an exciting time to be a Drupal shop with the impending launch of its newest version -- Drupal 8. Truth…

Is Print Advertising Dead?

“Print advertising is dead,” or “buying print ads is like throwing your money away," – they’re just a few of the statement that I often hear in my…

A graphic of Google Analytics 4's newest lead reports and two red circles with analytics icons.

New GA4 Lead Generation Reports Explained: A Smarter Way to Track Leads

Google Analytics 4 quietly introduced two new lead-focused reports, and they could be a game changer. For businesses that depend on forms…

An Engaging Site Leads to an Award Nomination

Earlier this week, Digital Echidna was named a finalist in the 2017 Acquia Engage Awards for its work on the SUNY Oneonta website. In total, over 200…

Here Comes the Boom: Digital Echidna is a Certified Thunder Integrator

Publishers looking for a content management system that perfectly aligns with their needs, need now to look no further than Digital Echidna, now one…

Tentree sweater model with lake background

tentree, Performance Branding

Northern and tentree launched a performance branding campaign which saw a 1.39X lift in purchases.

The Eyes of the Drupal Community Are Pointed at Toronto for Drupal North

I’m on my way to Ontario’s capital this week! Why? Because all eyes of the Drupal community will be on Toronto, ON as we prepare to host Drupal North…