Building a Future-Ready Customer Data Infrastructure: Types, Use Cases, and More
Today, brands can move beyond the traditional one-to-many personalization approach and deliver unique experiences tailored to each individual customer…
Passionate Neutrality -- Biz Writing at its Finest
It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…
The Positive Side to Bounce Rate
Did you know that a user can complete action on your website with just one click? I recently read an article on MeetContent.com that talked about “The…
Writing For the Web
Whether you’re a local not-for-profit or a large entertainment facility– writing the copy for your website is always the biggest challenge. How do you…
How to Contribute to Drupal: Translation
Just like the poem says, “Little drop makes the mighty Ocean,” all contributions matter in the growth of the Drupal global community. A diverse…
An Open-Source, Low-Code Solution for Drupal Websites
UPDATE July 2020: Cohesion is now Site Studio A few weeks ago, we partnered with Acquia to deliver this informative webinar on using Cohesion, the new…
2010 Top Christmas Tech Gifts
Every year reviewers weigh in and try to decide what the best and most purchased "Tech Gifts" will be this coming Christmas. With the rapid advances…
Unwrapping Echidna’s Christmas Gifts
Over the next week or so, we'll be recapping the year that was, but today we wanted to extend our warmest wishes for the Christmas season. We are well…
Two Echidna Projects Finalists for 2020 Acquia Engage Awards
Making your dreams come true doesn’t just happen. It takes dedication, planning, hard work, and talent. That’s why today’s announcement that Digital…
When Do I Use a Mini-Site?
Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…