Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…

Does a document have to be weighty to carry weight? Does the more syllables used in a word add more gravitas to the statement? Or is an abundance of…

How much is too much? That's a tough question to answer. But we all know what too much is and the key to successfully communicating with your…

Proxies, advocates, and representatives are all welcome to participate, but when you want the best quality of information upon which to build the…

There can be a huge difference between a “Yes” and a “Yes.” Context is everything and when you’re reaching out to customers and users for feedback…

I may be a business owner, but I'm still human. And the immediacy (and relative anonymity) of social media can make it easy for a quick thought, an "I…

Every year, I share a message much like this. I talk about the joys of the holiday season and encourage you to take the time to spend it with your…