Driving App Installs and Customer Engagement on Rexall’s BeWell App
With Northern's help, Rexall's BeWell app saw a 69% increase in application installs, a 256% increase in total conversions, and a 19% decrease in cost per conversion.
Adobe Commerce Optimizer Explained: The Modern Path to Storefront Speed
Introduction: The New Era of Adobe Commerce What if you could modernize your commerce experience without tearing everything down and building from…
Show Strength or Be Strong? The Answer is Clear
True maturity in content creation and delivery only comes when you understand how to deliver upon the goals that actually matter and subjugate the…
Board Participation - Sometimes You Need to be the Willow
In woodworking, a board needs to be relatively rigid and strong enough to support weight. In organizations, that weight-bearing responsibility remains…
A Common Sense Approach to GDPR Prep
“What are all these GDPR emails filling up your inbox?” -- The Guardian. “GDPR. What It Is and How Might it Affect You?” -- The Wall Street Journal.…
The Business of Politics and Religion: Is it Taboo?
There's an old adage that states one should never discuss religion, politics, or money in polite company. But does it -- and should it -- still hold…
What's In It For Me?
The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…
The Internet Tongue Twister
At Echidna, we’ve been asked more and more to build our clients an Intranet solution. Intranets are becoming an increasingly popular way for…
Inside Two Higher Ed Website Rebuilds with Northern and Pantheon
SUNY Niagara: Turning a College Website Into a $2M Revenue Driver When SUNY Niagara's website scored just 13 out of 100 on Google PageSpeed—weighed…
Globe and Mail Ranks London’s Digital Echidna Amongst Canada’s Top Growing Companies
Digital Echidna has been recognized as one of Canada’s top-growing companies in The Globe and Mail’s inaugural Report on Business ranking. Just…