Why Do I Need a CMS?
"Why do I need a CMS?" "I don’t have time to be updating my website!" At Echidna we work most commonly on a CMS (content management system) called…
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The Digital Echidna Playoff Beard Grow Off
There is a fine tradition amongst Canadian hockey players and their fans of the Playoff Beard. The staff members of Digital Echidna have decided to…
Northern Acquires Freedom Marketing and Project 3 Consulting
Toronto, ON – March 4th, 2025 – Northern Commerce (“Northern”), a digital transformation consultancy, has completed the acquisitions of Freedom…
Content Matters: The Peril of Prioritizing Style Over Substance
Ever since the beginnings of the Internet, people have been trying to game the system to place first in search results. Some have nefarious intentions…
3 Key Ways to Foster Retail Loyalty in 2023
Explore the top customer retention strategies from Retail’s Big Show, NRF 2023. Retail’s Big Show, NRF 2023, is a chance for retailers from across the…
The importance of voice search for university and college websites
Colleges and universities are creating new strategies to stabilize their web properties and implement solutions that support our tech-first way of…
Chatbots vs. Conversational Agents: Using AI to Overcome Obstacles in Public Service
Need to Know Many Public Service clients need sophisticated conversational agents rather than basic chatbots to save time and costs, and improve user…
Thriving or Merely Coping? When Good May Not Be Good
There can be a huge difference between a “Yes” and a “Yes.” Context is everything and when you’re reaching out to customers and users for feedback…
Online Training and the Moodle eLearning Management System Solution
Finding the right eLearning Management System solution for your business means understanding all the options. A few months ago I wrote about the…
Northern Recognized by Retail Insider as a Top eCommerce Agency in Canada
Retail Insider, one of Canada’s leading retail industry publications, recently recognized Northern as one of the best eCommerce agencies in the…