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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Three Social Trends; Three Valuable Lessons

OK, we are officially in 2017 now, but it still feels right to look back on the 2016 that was and continue our review of the past year -- and the…
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Echidna Blog

How To Optimize Your Website Speed For Mobile: Google Speed Update Is Coming

It’s now been a few months since Google announced that, as of this July, page speed will be a ranking factor in mobile searches. Essentially, slower…
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What’s the Right Marketing Vehicle? Only You Can Tell

It can be frustrating for business owners looking for information about how best to use their limited resources. Every week, you'll find a new article…
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Focus On Quality and Your Customers Will Make Time for Your Content

How can you cut through the clutter and capture your customer's curiosity when time, clearly, isn't on your side? I'm not going to get into debates…
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Changing PCI Compliance Standards for eComm Retailers: What You Need to Know

Need to Know As of April 1, 2024, the PCI DSS 4.0 standards have become best practices for processing credit card transactions, with 51 new…
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Smart Date 3.0 - the Intelligent Choice for Better Integration, Better Admin Experience

This week brought a new, stable release for Smart Date 3.0.0. You're welcome to dig through the various Smart Date release notes to read up on all the…
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The New Faces of Drupal: Theming with Sascha Eggenberger

Two of the strategic initiatives for Drupal 9 are theme related. This week brought us the first alpha release of Drupal 9.1, with Olivero included as…
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In a Bad Situation? Language Matters

Many of you will likely be familiar with the United Airlines mistake. I'm not going to get into what happened -- and lord knows that there have been…
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eCommerce Statistics and Consumer Trends for Black Friday 2021

Consumer behaviour has shifted greatly in recent history, propelled by the COVID-19 pandemic initiated in 2020. Health and safety measures led to mass…
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Preserve Universal Analytics and GA4 Data Before the Deadline

Need to Know Access to historical Universal Analytics data will end on July 1, 2024 Businesses that wish to save their UA data need to choose a route…
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