Hockey Season Starts - So What is the Best Team?
The NHL season gets underway tonight and many of us at Digital Echidna are fans. There are those who don't get the appeal of sports; some think it's…
The (Sometimes) Inexact Science of Measurement
I was at a shortlist presentation yesterday when asked about web success metrics and examples of successful metrics that we've helped some of our…
Can You Get Steak ... at a Hamburger Price?
Clearly there is a difference in value between a steak and a hamburger - but if you only have a hamburger budget - what do you do?. In the web…
Northern Named One of the Best Workplaces™ in Canada
For Immediate Release: London, ON — April 15, 2021 — Northern, North America’s leading digital experience agency headquartered in London, Ontario, has…
There's No Such Thing as a Brand Journalist, But You Can Use Journalism to Tell Your Story
The Holy Grail for any company, when it comes to promotion, is positive earned media -- getting your story out to the masses, through a neutral third…
Don't Want to Play? Fine, But Be Aware of the Game
You may not want to play the game, but when it comes to your business and the Web, you should at least be aware that the 'game' exists. After all…
Why Your On-Site Twitter Feed Should Fly Away
There’s a great site out there that answers the question of whether you should have a carousel or slider on your homepage . I should probably do one…
Holiday Gift Drive
We're making the holidays brighter for 100 families who live in the London and Middlesex Housing Community. The holidays can be a difficult time of…
Fanshawe Students Deliver Success for Local Businesses for Fifth Year
Need to Know Northern's fifth Digital Marketing Challenge for Fanshawe College marketing students has concluded for another successful year. Our team…
West Coast Kids Earns Google Premier Award
Northern partnered with West Coast Kids to create an authentic omnichannel shopping experience.