Building a Future-Ready Customer Data Infrastructure: Types, Use Cases, and More
Today, brands can move beyond the traditional one-to-many personalization approach and deliver unique experiences tailored to each individual customer…
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Anti-Social? Your Actions May Say You Are
You may spend tens of thousands of dollars on advertising; you may have directors or managers of communications and marketing; you spend for premium…
Ask Echidna: Does One Size Ever Fit All?
Welcome to our first Ask Echidna blog post, where we answer your questions about Web design, digital marketing, and business solutions. Do you have a…
The Potential Cost to Business of Ignoring Accessibility
From conversion opportunities lost to negative impacts on your business’ reputation to the potential of fines, ignoring accessibility for your e…
How Do I Know If My Website is Drupal?
You inherited the company website when you started the job and aren’t sure what technology it uses. Or, maybe a competitor site looks slick and you’re…
How To Ace Your Drupal Certification Exam
The Drupal community is large and diverse. There are many ways to get involved, but I’d like to talk to you about becoming certified. A great choice…
Caring or Opportunism? How to Do the Right Thing
There’s a fine line between genuine sympathy and the perception of opportunism. Even if your heart is in the right place, public opinion can become…
AODA and You: What to Do Now
We’ve discussed the who and why, we’ve discussed the what and when, and we’ve discussed the almighty dollar aspect of what’s in it for you. Today, we…
Only “You” Can Cut Through Advertising Clutter
When it comes to cutting through the clutter, the savvy business knows that only "you" matter. To start with, let me reiterate the fact that I really…
Beyond Disabilities: The Business Opportunities of Web Accessibility
If you could do something that would, almost immediately, expose your content, products, and/or services to more people, make it easier for people to…