Can You Get Steak ... at a Hamburger Price?
Clearly there is a difference in value between a steak and a hamburger - but if you only have a hamburger budget - what do you do?. In the web…
London Lightning & Northern Commerce Partner to Support London Humane Society
For Immediate Release: London, ON – April 26, 2017 — London Lightning sponsor Northern Commerce announced today the first National Basketball League…
Looking for the Right Words? Be Like Mike
Advertising, building a Web site, coming up with branding standards – pretty much everything you do on-line and off is designed to convince people to…
The Politics of Content
This post is not about politics, don’t worry -- but it is inspired by it. Last week, we saw two monumental examples of implementing a content strategy…
Echidna Launches Literacy Clicks Website ...
Echidna Solutions Corp is excited to announce the launching of the new Literacy Clicks website. Many of us take for granted the ability to read the…
A Blow Out Black Friday With Chatters’ Rapid Migration to Klaviyo
Within a two-week warming period, Chatters gained powerful new email and SMS functionality through Northern’s rapid migration of their email service provider (ESP) from Emarsys to Klaviyo.
A 1.0 World versus a 2.0 World
I recently attended a Communications Workshop where I had the pleasure of listening to Ira Basen of CBC, speak about the differences between a 1.0 and…
Getting Started With Your E-Newsletter
In April we posted a blog that talked about 10 simple tips you can do to improve your organization’s newsletter (print or online). By adding a…
Content Strategy & Architecture
Content Strategy (CS) and architecture is slowly, but steadily climbing the ladder and becoming a respected process in website development. With CS…
Simple Things Your Company Should Stop Doing Online Right Now
Every client we work with is different. As a result we get to spend lots and lots of time across many different industries, see a mixed bag of…