Full-Funnel AI: Practical Wins Across Your Customer Journey

AI is talked about everywhere in marketing these days, but most teams are only scratching the surface. While most marketers are experimenting with AI by creating generic prompts for generic output, advanced tactics like brand-informed projects and automated agents often fail to reach production. There's a significant gap between what AI can do and what most organizations are actually getting from it.

Join Northern's Corey Dubeau (Partner & SVP, Strategy), Jon Beaulieu (Senior Growth Manager), and Scott Plumb (Head of Growth, East) as they demo real, actionable examples you can use to leverage AI at every stage of the funnel — from building a smarter marketing foundation to optimizing for AI-powered search, scaling your creative production and experiences on-site, and aligning your measurement efforts. And the best part? No organization-wide tech overhaul is required.

What you'll learn:

• From Prompts to Projects to Agents: Why most people are only getting about a third of the value from AI, and how leveling up from basic prompts to persistent, context-rich projects (and eventually, even autonomous agents) can dramatically improve output quality and save hours of rework.
• AI-Informed Strategy: Learn how to use AI to build foundational documents like ICPs, tone guidelines, and content briefs. Plus, see how interview-style prompts can help AI learn your brand so it produces on-brand, specific results from the start.
• Optimizing for AI-Driven Search: The way people search is fundamentally changing. Learn how to shift your discoverability strategy to account for LLM-powered search experiences, where 70% of prompts no longer follow traditional keyword patterns.
• Scaling Creative Production: How AI-powered tools can transform your ad creative process, from generating photo and video assets without traditional shoot constraints to producing "big idea" concepts without big budgets and accelerating A/B testing cycles with faster iteration.
• Interactive On-Site Experiences: Shorten your sales funnels with AI-powered product finders, quizzes, calculators, readiness assessments, and more. Deliver personalized guidance at scale and collect valuable first-party data across any industry.
• Balancing AI with Human Judgment: Human governance, brand consistency, and quality control are more important than ever with the advent of AI. Here's how to balance AI automation with human oversight so you're ready for the next algorithm update or industry shift.

No matter where you are in your AI journey, this session will give you a practical, no-hype roadmap for applying AI across your entire customer journey, featuring real examples you can start with today.

Want to start exploring how AI can drive easy, practical wins across your marketing funnel?

Connect with our team to start a conversation about AI adoption, strategy, and the areas where your organization can see the fastest impact.