How Digital Accessibility Impacts Organizations & The Future of Web Design
It is all-too-easy to get caught up in the design of digital media—beautiful websites, apps, and emails that frequently leave functionality and…
How Your English Teachers Negatively Impacted Your Web Experience Today
There’s writing. And then there’s writing for the web. While the foundations of each share identical roots, it’s in the application where they differ…
Why Your Email Subscribers Are Unengaged (And How to Increase Email Engagement)
It’s a familiar story – Your emails are responsive, coded perfectly for every browser, and full of witty, enticing content… but your subscribers just…
The Benefits of Using Google Analytics 4
Google Analytics 4 provides a robust and forward-thinking solution to providing an effective omni-channel experience, accurately tracking the customer…
It’s the end of the line for Drupal 7. Are you ready?
In November 2023, Drupal 7 will reach its end-of-life (EOL) date, and organizations will need to migrate to the latest and greatest version of the platform.
Adobe Summit 2026: The Year of Orchestration (A Northern Recap)
For every passing year in the desert, one constant stays true: Adobe Summit gets a little bigger. This year had its largest ever of 14,000 attendees…
Google Analytics 4: What You Need to Know
What is Google Analytics 4? The new age of analytics is upon us. Google Analytics 4 (GA4) is an analytics service that enables you to measure…
Scaling Content with Generative AI: The Processes That Make It Work
Author: Brendan Raybuck Head of Growth, Northern There’s been no shortage of hype around Generative AI in marketing content production — and for good…
iOS 14 Updates and the Impact on Facebook Advertising
In September 2020, Apple announced the iOS 14 update to the public. With improved user experience through personalized screen designs, app library…
Adobe Experience Platform Profile & Segmentation Guardrails
Author Harish Kulkarni Director, Adobe Solutions Architecture Adobe Experience Platform (AEP) Real-Time Customer Profile is built for fast, cross…