| Northern Commerce Inc.

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2020 Year in Review

From achieving record-breaking results, working with best-in class retailers and partners, participating in multiple charitable initiatives and…

Email Growth Through Identity Resolution for Pulp & Press

Pulp & Press is a long-time Klaviyo merchant, leveraging email and SMS channels for their Canadian and US marketing efforts. In 2022, Northern implemented a browse abandon email solution leveraging identity resolution data to capture site visitor emails to nurture into profitable, high-value email subscribers.

Live Shopping: Revolutionizing the eCommerce Experience

What is Live Shopping? Live shopping has generated significant interest in the last year as the newest and latest trend in eCommerce. The integrated…

eCommerce Statistics and Consumer Trends for Black Friday 2021

Consumer behaviour has shifted greatly in recent history, propelled by the COVID-19 pandemic initiated in 2020. Health and safety measures led to mass…

Marketing Strategies for Retailers to Prepare Before Black Friday 2020

In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…

The Power of Personalization and Marketing Automation

Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…

Navigate the 3-Key Phases of BFCM: Expert Strategies for eCommerce Success

Need to Know Black Friday and Cyber Monday are unpredictable, but with the right strategic preparation ahead of the season’s three key phases, you can…