Adobe Commerce Optimizer Explained: The Modern Path to Storefront Speed
Introduction: The New Era of Adobe Commerce What if you could modernize your commerce experience without tearing everything down and building from…
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Building the World’s Fastest Apparel Storefront: Lessons in CX Transformation from the Front Lines of Retail Tech
Guest Author: Leo Griffin As a digital transformation executive who has held senior roles at consumer brand companies including VF Corp, HanesBrands…
Adobe Commerce 2.4.0-2.4.3 Reach End of Support. What Now?
What You Need to Know Adobe Commerce software versions 2.4.0-2.4.3 are no longer supported as of November 28, 2022 The underlying PHP version (7.4)…
From Tail Wags to Texts: Homes Alive Pets’ SMS Success
Northern implemented a strategic SMS activation strategy for Homes Alive Pets during peak shopping season to maximize engagement and drive conversions by delivering timely, high-impact messaging that turned customer interest into measurable sales.
Digital Trends Spotlight: In-Person Return Centres
As inflation grows, retailers must adjust to mounting pressure on profit margins. The cost of product returns, in particular, is a sizeable concern.
10 Helpful GA4 Reports (And How to Use Them)
Need to Know Google Analytics 4 Explorations offer a huge amount of customization options and opportunities for detailed insights They can be set up…
Let's Chat about Chatters' Hybrid Omnichannel Commerce
Northern launched the new Chatters digital experience leveraging Adobe Commerce and an integration with LS Central (POS/ERP) to marry the brand's key revenue drivers - product sales and salon services.
Email Workflows Every eCommerce Retailer Should Be Sending
You may have heard that email marketing is dying (or that it is already dead). That’s far from the truth—email marketing is still a powerful sales…
The Benefits of Using Google Analytics 4
Google Analytics 4 provides a robust and forward-thinking solution to providing an effective omni-channel experience, accurately tracking the customer…
Why Your Email Subscribers Are Unengaged (And How to Increase Email Engagement)
It’s a familiar story – Your emails are responsive, coded perfectly for every browser, and full of witty, enticing content… but your subscribers just…