Big Bill is a Canadian workwear, safety, and lifestyle apparel designer + manufacturer that serves B2B and DTC customers across North America and Europe

When a major retailer merged with a new business unit, analytics took a back seat. The result was a disjointed data layer, broken event tracking, and a Customer Data Platform (CDP) that could not deliver on its promise. Over time, a patchwork of bandage fixes added complexity to the setup, leading to inconsistent tagging, lost data, and growing frustration across teams. With all of these issues compounding, the question became clear: how do you rebuild confidence in the data?

Northern brewed up a results-driven, integrated email marketing strategy for Collective Arts Brewing.

Northern partnered with Royal Distributing to help them create high-performing and wide-reaching paid media campaigns. We achieved over 7 times return on ad spend and a 126% increase in mobile conversion rate.

Northern implemented a strategic SMS activation strategy for Homes Alive Pets during peak shopping season to maximize engagement and drive conversions by delivering timely, high-impact messaging that turned customer interest into measurable sales.