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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Two people on a mobile device.

A Blow Out Black Friday With Chatters’ Rapid Migration to Klaviyo

Within a two-week warming period, Chatters gained powerful new email and SMS functionality through Northern’s rapid migration of their email service provider (ESP) from Emarsys to Klaviyo.
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Man working at laptop with multiple screens

Email Workflows Every eCommerce Retailer Should Be Sending

You may have heard that email marketing is dying (or that it is already dead). That’s far from the truth—email marketing is still a powerful sales…
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Dogs wearing clothing

Canada Pooch, Surging Seasonal Success

Northern helped Canada Pooch grow its digital media mix consistently better each year.
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Beer cans

Collective Arts Brewing, Personalization with Klaviyo

Northern brewed up a results-driven, integrated email marketing strategy for Collective Arts Brewing.
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Two people holding hands and holding shopping bags while walking

Overhauling a Retail Giant’s Data Layer: Northern’s Strategy for the Tealium Stack

When a major retailer merged with a new business unit, analytics took a back seat. The result was a disjointed data layer, broken event tracking, and a Customer Data Platform (CDP) that could not deliver on its promise. Over time, a patchwork of bandage fixes added complexity to the setup, leading to inconsistent tagging, lost data, and growing frustration across teams. With all of these issues compounding, the question became clear: how do you rebuild confidence in the data?
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Three women posing for photo

Styling BFCM Success With Strategic Segmentation for Beauty by Imagination

Northern implemented a comprehensive email strategy for Beauty by Imagination’s (BBI) brands – Wet Brush, Bio Ionic, and Ouidad – during Black Friday Cyber Monday (BFCM) 2023 to maximize engagement and conversions while maintaining strong email deliverability.
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Rexall Hero

Driving App Installs and Customer Engagement on Rexall’s BeWell App

With Northern's help, Rexall's BeWell app saw a 69% increase in application installs, a 256% increase in total conversions, and a 19% decrease in cost per conversion.
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Forest

2020 Year in Review

From achieving record-breaking results, working with best-in class retailers and partners, participating in multiple charitable initiatives and…
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In-person return centres

Digital Trends Spotlight: In-Person Return Centres

As inflation grows, retailers must adjust to mounting pressure on profit margins. The cost of product returns, in particular, is a sizeable concern.
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Person looking at Royal Distributing website on laptop

Using Facebook's Conversion API / Server-Side API for Web to Drive Conversions

In today’s digital commerce landscape, there are more customer touchpoints than ever before. Merchants need to take a deep dive into their funnels to…
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