Turning Adobe’s Embedded AI into Real Marketing Performance
Author: Mark Kelley CEO, Northern The Adobe Experience Cloud product suite ships with powerful embedded AI capabilities that organizations can adopt…
Live Shopping: Revolutionizing the eCommerce Experience
What is Live Shopping? Live shopping has generated significant interest in the last year as the newest and latest trend in eCommerce. The integrated…
Adobe CJA Date Math: Calculate Date Time Differences In Reporting
Guest Author: Tushar Varshney Adobe Solutions Architect, Northern Adobe gave the analytics world the best fall gift there could be, a new capability…
Solidify Your Digital Strategy for Q4 Performance
The competitive eCommerce landscape is accelerating faster than traditional planning can accommodate. We recommend a more agile approach. As more…
Adobe Experience Platform Profile & Segmentation Guardrails
Author Harish Kulkarni Director, Adobe Solutions Architecture Adobe Experience Platform (AEP) Real-Time Customer Profile is built for fast, cross…
What Is Agentic Commerce and Why It Matters in 2026
Every so often, a new disruption enters the world of retail and fundamentally reshapes what feels normal. Google Search revolutionized how consumers…
Performance Branding: What It Is and How to Get it Right.
Gone are the days of laborious decision-making to determine where to focus ad spend. Finding the balance between direct response (DR) sales activation…
Adobe Summit 2026: The Year of Orchestration (A Northern Recap)
For every passing year in the desert, one constant stays true: Adobe Summit gets a little bigger. This year had its largest ever of 14,000 attendees…
Boathouse Conversion Attribution
Boathouse needed a clearer picture of conversion attribution to determine the impact of their paid media campaigns across all publishers.
How Northern Orchestrates AI Across Adobe Experience Cloud for Real Business Impact
For AI to create real value, it cannot sit on the sidelines as an experiment. It has to become part of the system behind the work. This is way easier…