| Northern Commerce Inc.

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Putting the Focus on Your End User

We have a simple adage when it comes to understanding customer needs, desires, and challenges – if you want to know what they want, just ask. Yet too…

An image of a parrot based on an AI prompt along side other images that were AI prompted.

Turning Adobe’s Embedded AI into Real Marketing Performance

Author: Mark Kelley CEO, Northern The Adobe Experience Cloud product suite ships with powerful embedded AI capabilities that organizations can adopt…

A gray backdrop with a woman on her laptop with red storefront graphics.

Building the World’s Fastest Apparel Storefront: Lessons in CX Transformation from the Front Lines of Retail Tech

Guest Author: Leo Griffin As a digital transformation executive who has held senior roles at consumer brand companies including VF Corp, HanesBrands…

A graphical stream of AI agent to agent commerce.

What Is Agentic Commerce and Why It Matters in 2026

Every so often, a new disruption enters the world of retail and fundamentally reshapes what feels normal. Google Search revolutionized how consumers…

Two women shopping looking at a phone next to a storefront webpage.

Adobe Commerce Optimizer Explained: The Modern Path to Storefront Speed

Introduction: The New Era of Adobe Commerce What if you could modernize your commerce experience without tearing everything down and building from…

University of British Columbia, Integrated Learning

The CMS supporting the university's website was near end-of-life. Its lack of a modern digital toolset became a noticeable impediment to learning success.

A woman in a red hat in various image formats.

Scaling Content with Generative AI: The Processes That Make It Work

Guest Author: Brendan Raybuck Head of Growth, Northern There’s been no shortage of hype around Generative AI in marketing content production — and for…

How the Greater Dayton RTA’s Drupal 9 Rebuild Empowered Transit Users

Northern rebuilt the Greater Dayton Regional Transit Authority (RTA)’s website, enhancing user experiences, accessibility, and real-time trip planning capabilities.