The Power of Personalization and Marketing Automation
Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…
Adobe Commerce 2.4.0-2.4.3 Reach End of Support. What Now?
What You Need to Know Adobe Commerce software versions 2.4.0-2.4.3 are no longer supported as of November 28, 2022 The underlying PHP version (7.4)…
Royal Distributing Revs Up Sales with a Server-Side Facebook Pixel
Northern partnered with Royal Distributing to help them create high-performing and wide-reaching paid media campaigns. We achieved over 7 times return on ad spend and a 126% increase in mobile conversion rate.
How Big Bill Created Localised, Hybrid DTC & B2B Shopping Experiences with Adobe Commerce
Big Bill is a Canadian workwear, safety, and lifestyle apparel designer + manufacturer that serves B2B and DTC customers across North America and Europe
2020 Year in Review
From achieving record-breaking results, working with best-in class retailers and partners, participating in multiple charitable initiatives and…
Canada Pooch Sniffs Up Black Friday and Cyber Monday Success
Northern developed a comprehensive paid media strategy that contributed to an impressive increase in in-store revenue coupled with a lower cost per sale, effectively helping Canada Pooch realize conversion and revenue goals for Black Friday and Cyber Monday (BFCM) 2021.