Social Websites
Interactive websites. Social websites. Websites as a communication tool. More and more we’re hearing these phrases and wondering “ what do they mean?”…
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What Your Web Development Partner Wants You To Know
Whether your current web CMS prevents you from delivering great experiences for your customers and a website renewal is in your future, or it's time…
Stand Out From Your Competition
The Internet is comprised of tons of content! It’s a ‘network of networks’ consisting of billions of information resources and serves people worldwide…
Ensure Your Accessibility Content is Accessible
If you're going to talk the talk, you should walk the walk. So, if you're going to write content about accessibility, it's probably a good idea to…
Media Release: IAC Award For Best Consumer Goods Website
LONDON, ON -- Digital Echidna is pleased to accept the 2019 IAC Award for Best Consumer Goods Website for its work with client Wolf Steel Ltd.’s…
An Introduction to Sarah, Echidna's Accessibility Consultant
My colleague Jay Menard has written several great posts on website accessibility and the AODA in particular. He has covered why compliance is…
Searching for Success? It's Being Funnelled to the Palm of Your Hand
The recent news from Google that mobile-based searches have exceeded those coming from desktop and laptops has prompted one Google exec to suggest…
Fake the Social Media Funk and Your Digital Nose’ll Grow
It was Bootsy Collins, in the Pinocchio Theory, who said, “Don’t fake the funk or your nose’ll grow.” This doesn’t just apply to P-Funk Mythology, but…
Performance Branding: What It Is and How to Get it Right.
Gone are the days of laborious decision-making to determine where to focus ad spend. Finding the balance between direct response (DR) sales activation…