UX for Health Care Websites: The Hospital Foundation Website
There are a variety of ways to facilitate online donations that don’t involve intrusive pop-ups or cluttering up the homepage. This is where…
From End-of-Life to a New Beginning: UVA Law's Drupal Migration Journey
Northern designed and implemented the migration of the University of Virginia School of Law's website to Drupal 9, enhancing user experience, streamlining content management, and revitalizing the institution's online presence.
Should You Be on Twitter? Absolutely Yes and Maybe No
Should your business be on Twitter? Well the answer is simple. Absolutely Yes. And Possibly No. It all depends on what you're looking to get out of it…
Does Your Business Yelp?
I was recently involved in a discussion about Yelp and how to use it to maximize a business's exposure. While I was already aware of the common…
Ask Echidna: Does One Size Ever Fit All?
Welcome to our first Ask Echidna blog post, where we answer your questions about Web design, digital marketing, and business solutions. Do you have a…
Accessibility Matters - Technology's Promise Must Be Augmented by Humanity's Will
Today is the United Nation's International Day of Persons with Disabilities. Its theme, this year, is " Sustainable Development: The Promise of…
Don’t Just Launch ‘Em and Leave ‘Em - Ongoing Support is Key
Last week, I shared my thoughts on the value of a foundational part of our support structure -- service level agreements. Today, I want to give you…
More Messaging Lessons from the Fringes
Word of mouth is incredibly powerful. And with the importance of social media in our lives, it's essential to your success that those words are the…
How to Turn Your Holiday Data Into Year-Round Sales
Need to Know Fifty percent of holiday shoppers will try out new brands, and 40% will return to familiar retailers during the holidays, creating ample…