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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Bill C-81: A Paper Tiger or Real Change? For Your Business it Doesn’t Matter

It’s hard to criticize “progress,” but when progress comes with quotes around it, sometimes the perception of moving forward can be more detrimental…
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Eight Ways to Implement Site Personalization

Concierges are highly skilled people who can add real value to your life by taking care of some essential and time-consuming tasks for you. In the…
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A Day in the Life of an Automated Tester

In web design, the developer is commonly considered the MVP of the team. After all, they make ‘the thing’! Few people consider just how many players…
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No Smoke-and-Mirrors! Acquia Lands on the Gartner Magic Quadrant for Sixth Consecutive Year

Managing a message, integrating systems, and delivering the right content to the right audience is a challenging endeavour -- especially for those at…
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Improving Site Performance: A Deeper Dive on Page Load (Part Two)

In the previous installment, I talked conceptually about how to approach testing and what we are trying to learn. This time we’re going to get our…
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Accessible UX Research Means All Voices, Ideas, and Needs, Can Be Heard

The point of user research is to ensure that you hear the voices of your users and use that information to inform your solutions. Seems pretty simple…
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Stumped for Ideas? Go Back to the Future for Inspiration

For some writers, staring at a blank screen can be intimidating. We’re always trying to stay at the vanguard of relevancy, but sometimes new ideas won…
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A Day in the Life of a Digital Project Manager

Being a project manager is at times similar to being a parent, or so I am told. Picture this -- it’s Sunday night and you have three kids: one kid has…
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It's Never Easy Saying Goodbye

Digital Echidna has significantly benefited this summer from the incredible talents of our three co-op students who dove headfirst into work: Martin…
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Understanding the Big Picture

“Why do you want to know that? Why does that matter? Isn’t this just a website discovery?” You’d be surprised at the number of times I am asked these…
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