From a business point of view, it’s always smart to avoid using terms and phrases that could offend a portion of your customer base -- regardless of…

There’s one question people invariably ask when it comes to copy: “How long should I write?” You can ask a hundred different people and you’ll likely…

Last week, I gave you the intro. Now, let’s get into the nitty gritty on how to COPE with content! So how much copy is too much? It all depends on the…

When it comes to truly embracing the COPE ideal, the devil truly is in the details. And by changing your perspective of content from being one…

When it comes to developing content for your business’ Web site, does sex matter to you? Should it? Only if you believe the hype. Before I go any…

There's an old adage that states one should never discuss religion, politics, or money in polite company. But does it -- and should it -- still hold…

If you only know my from my written communications, you may not know that I have a tendency to be a bit blue in my language choices amongst friends…

To paraphrase Wilford Brimley, the best reason to ensure your Web site is accessible is simple: “ It’s the right thing to do.” But if you're a…

Deadlines and fines for lack of compliance can be scary things, especially when we’re hanging around in Acronym Land. In this post we hope to show…

There is no one right answer as to why you should make your Web site accessible. Throughout this series, we're trying to give you a broad perspective…