Tips to Ensure Your Advertising (or Campaign) Sign Doesn’t Effectively Say “Stop”
It’s election season in our hometown of London, ON -- actually, it’s been election season since May 9th (we just seem to go from one [provincial] to…
How Northern Orchestrates AI Across Adobe Experience Cloud for Real Business Impact
For AI to create real value, it cannot sit on the sidelines as an experiment. It has to become part of the system behind the work. This is way easier…
No Short Cut to Quality Content - Despite What the Black-Hat Snake-Oil Salesmen May Say
I have a few posts running in my head, but none have tapped that vein which allows them just to spill right out on the page. So when the Twitters…
Graduating Your College or University Website to Drupal 8
The question most struggle with as Drupal 7 reaches end of life is whether to move to Drupal 8 now, or wait and start fresh with Drupal 9…
How the Greater Dayton RTA’s Drupal 9 Rebuild Empowered Transit Users
Northern rebuilt the Greater Dayton Regional Transit Authority (RTA)’s website, enhancing user experiences, accessibility, and real-time trip planning capabilities.
University of Virginia, Integrated Digital Experience
This project included upgrading twenty Drupal 7 websites to Drupal 8 Site Factory and 68 legacy site replacements through content amalgamation or deprecation.
From Complexity to Clarity: How Northern Simplified UW Bothell's Digital Presence
Northern transformed the University of Washington Bothell’s sprawling 14,000-page website into a streamlined multi-site architecture to better meet staff and student needs. Built on the WordPress platform, Bothell’s site was redesigned for a more consistent front-end experience.
Email Growth Through Identity Resolution for Pulp & Press
Pulp & Press is a long-time Klaviyo merchant, leveraging email and SMS channels for their Canadian and US marketing efforts. In 2022, Northern implemented a browse abandon email solution leveraging identity resolution data to capture site visitor emails to nurture into profitable, high-value email subscribers.
How Quick Train Canada Exceeded Enrollment Goals by 70%
Northern co-launched the net new Quick Train program for Canadian Colleges for a Resilient Recovery, building trust and brand equity from the ground up while exceeding the initiative’s enrollment goals.
Multiple Sites, One Search: How the City of Surrey Made Its Web Searches User-Friendly with OnPoint
Northern integrated a federated search across the City of Surrey’s many web properties, making it easier for residents to find essential information about city services.