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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Northerners at CHICA During Adobe Summit 2026.

How Northern Orchestrates AI Across Adobe Experience Cloud for Real Business Impact

For AI to create real value, it cannot sit on the sidelines as an experiment. It has to become part of the system behind the work. This is way easier…
Read more
Northern AEP Guardrails Calculator interface displayed on a laptop, showing input fields for Adobe Experience Platform Profile data model values alongside a utilization bar chart and results table with soft and hard limit indicators

Adobe Experience Platform Profile & Segmentation Guardrails

Author Harish Kulkarni Director, Adobe Solutions Architecture Adobe Experience Platform (AEP) Real-Time Customer Profile is built for fast, cross…
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Adobe Summit 2026 stage.

Adobe Summit 2026: The Year of Orchestration (A Northern Recap)

For every passing year in the desert, one constant stays true: Adobe Summit gets a little bigger. This year had its largest ever of 14,000 attendees…
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Magento end of life.

Adobe Commerce 2.4.0-2.4.3 Reach End of Support. What Now?

What You Need to Know Adobe Commerce software versions 2.4.0-2.4.3 are no longer supported as of November 28, 2022 The underlying PHP version (7.4)…
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Railroad tracks ending, with a blockade saying "Drupal 7".

It’s the end of the line for Drupal 7. Are you ready?

In November 2023, Drupal 7 will reach its end-of-life (EOL) date, and organizations will need to migrate to the latest and greatest version of the platform.
Read more
Drupal 10 logo on screen.

What to expect from Drupal 10

With the release of Drupal 10, the Drupal community continues to advance its CMS, helping developers create powerful open-source websites and applications.
Read more
Why does AI first keep failing?

AI First is a Hot Topic. AI Second is the Right Way.

Author Brendan Raybuck Every conference keynote, every vendor pitch, every LinkedIn post — the message is the same: put AI at the center of everything…
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A woman in a red hat in various image formats.

Scaling Content with Generative AI: The Processes That Make It Work

Author: Brendan Raybuck Head of Growth, Northern There’s been no shortage of hype around Generative AI in marketing content production — and for good…
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An image of a parrot based on an AI prompt along side other images that were AI prompted.

Turning Adobe’s Embedded AI into Real Marketing Performance

Author: Mark Kelley CEO, Northern The Adobe Experience Cloud product suite ships with powerful embedded AI capabilities that organizations can adopt…
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Image of the CN Tower on the Toronto horizon.

CN Tower, Taking Digital Transformation to New Heights

Northern led the development of an attractions-based website for the CN Tower using Drupal.
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