The Power of Personalization and Marketing Automation
CRO & UX .

Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved,…

DrupalCon North America 2021
News .

What is DrupalCon North America? Celebrating the open-source Drupal content management system, DrupalC…

Live Shopping: Revolutionizing the eCommerce Experience
eCommerce .

What is live shopping? Live shopping has generated significant interest in the last year as the newest…

How Digital Accessibility Impacts Organizations & the Future of Web Design
Visually impaired user utilizing a braille keyboard.
CRO & UX .

It is all-too-easy to get caught up in the design of digital media—beautiful websites, apps, and email…

The Benefits of Using Google Analytics 4
Analytics .

Google Analytics 4 provides a robust and forward-thinking solution to providing an effective omni-chan…

2020 Year In Review
News .

From achieving record-breaking results, working with best-in class retailers and partners, participati…

iOS 14 Updates and the Impact on Facebook Advertising
iOS 14 brings new changes to the advertising landscape on Facebook.
Digital Media .

In September 2020, Apple announced the iOS 14 update to the public. With improved user experience thro…

Northern Partners with Fanshawe College to Help Educate Students and the London Community
News .

For several years, Northern and Digital Echidna have partnered with Fanshawe College to collaborate on…

Shipping and Fulfilment Strategies for Black Friday 2020
Black Friday .

Unprecedented times is an apt way to describe the 2020 experience of consumers and retailers alike. Fo…

Marketing Strategies for Retailers to Prepare before Black Friday 2020
Black Friday.
Black Friday .

In recent years, there has been a steady increase in online shopping as consumers spend more time brow…

Using Facebook’s Conversion API / Server-Side API for Web to Drive Conversions
Facebook App On Phone
Digital Media .

In today’s digital commerce landscape, there are more customer touchpoints than ever before. Merchants…

Email Workflows Every eCommerce Retailer Should Be Sending
Email Marketing .

You may have heard that email marketing is dying (or that it is already dead). That’s far from t…