Updated on Apr 14th, 2026

If you're not focusing on customer experience (CX), you're falling behind. Research shows that 87% of customers say just one bad interaction can turn them away from a brand for good.

Customers have more options than ever, and their expectations keep rising. While customer journeys differ across industries, the goal remains the same: giving every customer a positive and consistent experience. But delivering great CX isn't something any one team can do alone—it takes a team effort.

What "CX is a Team Sport" Means to Northern

It means that delivering great customer experiences requires everyone in the organization to work together—not just marketing or customer service, but also sales, IT, and data teams. The technology and data behind the scenes need to be aligned with strategies and goals across departments.

At Northern, we take pride in helping organizations break down barriers and ensuring they're getting the most ROI from their tech stack. By integrating Adobe solutions, we empower teams to deliver smooth, personalized, and proactive experiences that drive business growth.

It's incredibly important for all teams to be aligned and working together. That's why Northern has representation across Sales, Marketing, Account Management, Partner Alliance, Commercial, and Public Service in attendance at this year's Adobe Summit.

How Northern Helps Teams Work Better with Adobe Solutions

We help companies get more value from the Adobe tools they already use and show how AI and automation can improve workflows and customer experiences. Our multi-solution offerings clarify what's possible and provide clear roadmaps to success.

As an Adobe Gold Solution Partner, Northern is experts in the full range of Adobe products. And we look forward to sharing some of our expertise while at the event.

Want to connect at Adobe Summit? Northern team hockey cards featuring Corey Dubeau, Mark Kelley, and Erin O'Brien — whether you attend one of our exclusive events, or visit our booth, we look forward to meeting you!

Check out our Adobe Summit lineup and connect with our team in advance!

Northern x Summit VIP Breakfast — Monday, April 20
Interested in attending?

Northern x Adobe Content Supply Chain Lunch & Learn — Tuesday, April 21
Interested in attending? 

Fill out this short form to join our waitlist to our exclusive sponsor events. 

Visit us at Booth #2648

  • Take a shot on net for a chance to win great prizes.
  • Receive your own Overtime Survival Kit for those long Summit days & late Vegas (Golden) Knights!
  • Mention this article at the booth for a bonus grand prize draw ballot!
  • Explore how to maximize your Adobe investment.

Key Areas Where Northern Drives Teamwork and Better CX

Northern's services focus on three core areas essential to CX teamwork:

  • Data & Analytics: By consolidating customer data into a single platform and unlocking deep insights, we help teams share a consistent, real-time customer view that informs smarter decisions.
  • Content Supply Chain: Leveraging Adobe Experience Manager and Digital Asset Management (DAM), we streamline content creation, management, and distribution—unifying creative, marketing, and IT teams to deliver relevant and brand-consistent content faster.
  • Commerce: Through Adobe Commerce Cloud, we build integrated eCommerce experiences that align marketing, sales, and operations, ensuring seamless, personalized customer journeys across channels.

By integrating these capabilities, Northern breaks down traditional departmental silos, fostering collaboration and alignment across teams. This approach ensures customers receive a cohesive experience at every touchpoint, accelerates time to market, and provides a clear roadmap for ongoing success.

Looking Ahead: The Future of CX Collaboration

AI, automation, and true omnichannel experiences are changing what customers expect. This makes collaboration across teams even more important. Northern keeps pace with these trends, helping clients implement flexible, integrated CX solutions that keep them ahead of their customers' needs.

Customer experience is a team sport—and with Northern's expertise and Adobe's technology, organizations can turn scattered efforts into smooth, memorable experiences that build lasting loyalty.

We're excited for the upcoming Adobe Summit, where the power of teamwork in CX will be front and center. If you'll be there too, let's connect!