SEO & GEO Services
Get found in search. Get cited by AI. Proven in your analytics.
Search looks different than it did even two years ago. Ranking on Google is still important. But more and more buyers ask ChatGPT, Claude, Gemini, and Perplexity before they check the results page. Northern makes your brand visible in both places and measures both, rankings and AI citations alike.
Free GEO Scan AI-referred visitors convert 4.4× better than organic traffic, per Semrush. Find out if AI can even read your site.
What is SEO, AEO, and GEO?
Three disciplines, one goal. Together they cover every place your audience searches.
SEO
AEO
GEO
Request an in-depth GEO & SEO audit
Fill out the form and we'll audit how visible you are across traditional search and AI answers. No preparation required. You'll hear from us within one business day. The audit covers
"Most sites we audit rank fine and still never get cited by AI. Closing that gap is the fastest win in search right now."
IF AI CAN'T READ YOUR SITE, IT CAN'T RECOMMEND YOU.
Winning search now takes content AI can read, structure engines can parse, and measurement that covers both.
SEO & GEO Case Studies
Northern's SEO and GEO practice is built on deep Semrush expertise, giving clients one view of how their brands rank in traditional search and appear in AI-generated answers across ChatGPT, Google AI Overviews, Gemini, Perplexity, and Copilot.
- 84% share of voice in AI-generated answers achieved for Saskatchewan WCB
- 5x higher conversion rate from AI-referred traffic compared to organic
- 93% of AI Mode searches end without a click to any website
Northern elevated Ivey Business School's brand awareness and enrollment leads by refining their marketing strategies, enhancing SEO efforts, and restructuring their paid advertising campaigns, leveraging diverse digital platforms.
- 100% Increase in Ivey Academy leads
- 81% Increase in Ivey Business School leads
- 40% Reduction in cost per lead
Trudell Animal Health, helping clients breathe easy with effective content marketing. Trudell Animal Health partnered with Northern to develop and launch a content marketing strategy to drive organic traffic to its digital storefront.
- 1,300% Increase in revenue from organic traffic year over year
- 3,500% Increase in organic sessions year over year
- 100+ First page keyword rankings from optimized articles
Northern implemented a comprehensive local search engine optimization strategy to maximize Chatters’ organic visibility and improve local ranking on search engine results pages.
- 35% increase in total impressions from organic search
- 120% increase in clicks to the local store pages (/location/)
- 64% increase in organic clickthrough rate
SEO services built for how search works now
Rankings still drive revenue. These are the three places we go deepest.
What's included in an SEO audit
Technical crawl and indexation review, site architecture and internal linking, Core Web Vitals, content and keyword gap analysis against competitors, and a backlink profile review. You get a prioritized list of fixes ranked by impact, not a 90-page export.
Ecommerce SEO
Category and product page optimization, faceted navigation control, product schema, and content that captures buyers at every stage. We work on Adobe Commerce, Shopify Plus, and various other CMS platforms, so recommendations account for how your platform actually renders pages.
Higher education, healthcare, and B2B SEO
Program and service page strategy, question-led content that matches how your audience actually searches, and compliance-aware optimization for regulated industries. This is the work behind the Ivey results above.
GEO services that make your brand citable by AI
What's included in a GEO audit
We start with the same six checks as the free scan, then go deeper.
On top of that, AI visibility scans show where and how your brand appears across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews, and prompt research shows what your audience actually asks. Run the free 60-second version →
How we improve AI visibility
We restructure content so every key claim has a clean, quotable answer. We add and extend schema markup, fix JavaScript rendering that hides content from crawlers, open AI crawler access, add llms.txt, and build FAQ content around the questions your buyers ask AI tools.
How we measure it
Adobe Brand Visibility tracks how AI systems describe and cite your brand, drawing on nearly 300 million real AI prompts. Semrush tracks rankings, AI Overviews presence, and share of voice against competitors. You see traditional organic performance and AI citations tracked side by side.
SEO & GEO, Fueled by Semrush & Adobe Brand Visibility.
Northern's SEO and GEO practice runs on the tools that now define search visibility. Semrush handles keyword research, rankings, and competitive tracking across both traditional and AI search. Adobe Brand Visibility (formerly Adobe LLM Optimizer) monitors how AI systems describe and cite your brand. And deep AEM expertise keeps your content structured, accessible, and technically sound for search engines and AI systems alike. Together they turn your visibility strategy into search performance you can measure.
Search visibility is no longer a single-channel problem.
Pain Points
- Your content ranks in Google but doesn't appear in AI-generated answers or chatbot responses
- You don't know how your brand appears or is described inside tools like ChatGPT, Perplexity, or Google AI Overviews
- Your SEO strategy was built for keyword rankings, not for the conversational and question-based queries that AI systems respond to
- AI-referred traffic is growing but your reporting can't see it, so you can't tell what's working
How Northern Helps
- We optimize content structure and authority signals so your brand is surfaced across both traditional search and generative AI platforms
- We run AI and LLM visibility scans that show exactly where and how your brand appears across major AI platforms, with a clear picture of share of voice and sentiment
- We evolve your content and optimization approach to align with AEO and GEO best practices so your content answers the questions your audience is actually asking
- We set up citation and share of voice tracking alongside your organic reporting, so AI visibility becomes a number you watch, not a guess
Four steps, from baseline to numbers you can check.
Audit
We baseline everything. Technical SEO, content, schema coverage, AI readability, and where your brand shows up in AI answers today.
Roadmap
Findings become a prioritized plan ranked by impact and effort, so the highest-value fixes ship first.
Implementation
Our team does the work. Content optimization, technical fixes, structured data, and Adobe-powered workflows, with senior practitioners hands-on.
Visibility Tracking
Ongoing measurement of rankings, AI citations, and share of voice, reported in numbers you can check.
Common questions about SEO & GEO
Generative engine optimization (GEO) is the practice of making your brand visible in AI-generated answers. When someone asks ChatGPT, Claude, Gemini, or Perplexity for a recommendation, GEO determines whether your brand gets mentioned and cited. It covers content structure, schema markup, crawler access, and the authority signals AI models weigh when they choose sources.
SEO earns you a ranking in a list of links. GEO earns you a mention inside the answer itself. The two share a lot of groundwork, like clean site structure and authoritative content, but GEO adds machine readability, structured data coverage, and tracking for how AI tools describe your brand. You need both, because your buyers use both.
Traditional SEO optimizes for keywords and rankings. AI search runs on conversational prompts, and Semrush data shows most prompts don't match traditional keywords. That shifts the work toward answering real questions in plain language, marking content up so machines can parse it, and making sure key pages are visible without JavaScript.
Yes. Schema markup gives AI systems structured facts about your business, products, and content, which makes your pages easier to cite accurately. FAQ, Product, Service, and Organization markup are the types AI answers lean on most.
An llms.txt file tells AI models what your site is about and which pages matter most. It's an emerging standard rather than a guaranteed ranking factor, but it's cheap to add and gives crawlers a clean, curated map of your content. We include it in every GEO audit.
Yes. AI assistants adjust answers based on where the question comes from and which market the sources serve. If you sell in Canada and the United States, your content and structured data should say so clearly, or AI tools may recommend you in one market and skip you in the other.
Enter your URL and the scan runs six technical checks in about 60 seconds. It measures how much of your content is visible without JavaScript, whether robots.txt blocks AI crawlers, whether you have an llms.txt file, your schema markup coverage, your heading and FAQ structure, and your internal linking signals. You get an AI Readability Score out of 100 and a personalized report of the gaps to fix. If you want the site-wide version, request an in-depth audit and a Northern strategist walks you through the results.
It can help, with guardrails. We use AI to speed up research, outlines, and drafts, and keep human experts on strategy, accuracy, and editing. Google rewards helpful content regardless of how it's produced, but unedited AI content tends to be generic, and generic content earns neither rankings nor citations.
Explore more on SEO & GEO
WebinarInvisible to AI: Evolving from SEO to GEO
Why brands that rank on Google still get skipped by ChatGPT and Perplexity, and what to do about it. Covers schema, llms.txt, and how geography shapes AI answers.
ArticleLLM Optimization in 2026: How Adobe and Semrush Work Together for AI Visibility
Search has shifted from links to answers. Kristen Major on how Adobe Brand Visibility and Semrush find where AI leaves your brand out, then push the fixes live.
ArticleThe Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour
Zero-click searches are cutting organic traffic while AI queries get longer and more conversational. What that means for your visibility, and how to protect it.
ArticleSemrush Benefits: Is Semrush Worth It for SEO and GEO?
What Semrush actually does for rankings and AI visibility, where it earns its cost, and how Northern uses it alongside Adobe to track both sides of search.
ArticleWhat Is Agentic Commerce and Why It Matters in 2026
AI agents now research, compare, and buy on your customers' behalf. What that changes for retailers, and how visibility work connects to Northern's AI Commerce practice.
WebinarFull-Funnel AI: Practical Wins Across Your Customer Journey
Corey Dubeau, Jon Beaulieu, and Scott Plumb demo practical AI tactics at every funnel stage, from AI-driven search optimization to on-site experiences and measurement.