Need to Know
- Pulp & Press is a leading DTC raw, organic juice brand sold in Canada and the U.S.
- In a longstanding partnership with Northern has achieved a mature lifecycle marketing strategy, inclusive of multi-touchpoint email and SMS automations.
- Northern created a messaging strategy and technical browse abandon automation that not only achieved direct-response performance but a nurtured introduction to the Pulp & Press brand netting long-term subscriber retention and value.
Since 2014, Pulp & Press has been on a mission to make health convenient, accessible, and delicious for everyone. The brand offers raw cold pressed juices, vegan probiotics, cold blended smoothies, superfood elixirs, and 1-7 day juice cleanses.
Leveraging identity resolution software, Northern was able to capture and convert site visitors into engaged subscribers. By installing and targeting traffic on lower-funnel pages, Pulp & Press gained quality contacts who had shown interest through on-site web behavior.
While the contacts would be warm to the Pulp & Press brand, browse abandonment messaging requires a delicate messaging strategy to ensure that brands are respective of the customer and provide valuable information at critical stages to keep them engaged. Northern created a curated browse abandon email automation to ensure subscribers received valuable information and the necessary incentive necessary to receive future points of contact and ultimately convert.
Through a series of logic splits, qualified subscribers would be added to the ongoing newsletter list to maintain high deliverability, open, and engagement benchmarks for the contacts acquired.