Email Growth Through Identity Resolution for Pulp & Press

Pulp & Press is a long-time Klaviyo merchant, leveraging email and SMS channels for their Canadian and US marketing efforts. In 2022, Northern implemented a browse abandon email solution leveraging identity resolution data to capture site visitor emails to nurture into profitable, high-value email subscribers.

Day ROI Positive

700%

6-Month LTV Lift

15%

6-Month List Growth

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Email Marketing and Automation

Need to Know

Pulp & Press is a leading DTC raw, organic juice brand sold in Canada and the U.S.
In a longstanding partnership with Northern has achieved a mature lifecycle marketing strategy, inclusive of multi-touchpoint email and SMS automations.
Northern created a messaging strategy and technical browse abandon automation that not only achieved direct-response performance but a nurtured introduction to the Pulp & Press brand netting long-term subscriber retention and value.

Client

Since 2014, Pulp & Press has been on a mission to make health convenient, accessible, and delicious for everyone. The brand offers raw cold pressed juices, vegan probiotics, cold blended smoothies, superfood elixirs, and 1-7 day juice cleanses.

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Strategy

Leveraging identity resolution software, Northern was able to capture and convert site visitors into engaged subscribers. By installing and targeting traffic on lower-funnel pages, Pulp & Press gained quality contacts who had shown interest through on-site web behavior.

Pulp & Press browse abandon email renderings.

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While the contacts would be warm to the Pulp & Press brand, browse abandonment messaging requires a delicate messaging strategy to ensure that brands are respective of the customer and provide valuable information at critical stages to keep them engaged. Northern created a curated browse abandon email automation to ensure subscribers received valuable information and the necessary incentive necessary to receive future points of contact and ultimately convert.

Through a series of logic splits, qualified subscribers would be added to the ongoing newsletter list to maintain high deliverability, open, and engagement benchmarks for the contacts acquired.

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Email Growth Through Identity Resolution for Pulp & Press

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Strategy

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Email Growth Through Identity Resolution for Pulp & Press

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