Need to Know
- Pulp & Press is a leading DTC raw, organic juice brand sold in Canada and the U.S.
- In a longstanding partnership with Northern has achieved a mature lifecycle marketing strategy, inclusive of multi-touchpoint email and SMS automations.
- Northern created a messaging strategy and technical browse abandon automation that not only achieved direct-response performance but a nurtured introduction to the Pulp & Press brand netting long-term subscriber retention and value.
Client
Since 2014, Pulp & Press has been on a mission to make health convenient, accessible, and delicious for everyone. The brand offers raw cold pressed juices, vegan probiotics, cold blended smoothies, superfood elixirs, and 1-7 day juice cleanses.

Strategy
Leveraging identity resolution software, Northern was able to capture and convert site visitors into engaged subscribers. By installing and targeting traffic on lower-funnel pages, Pulp & Press gained quality contacts who had shown interest through on-site web behavior.

While the contacts would be warm to the Pulp & Press brand, browse abandonment messaging requires a delicate messaging strategy to ensure that brands are respective of the customer and provide valuable information at critical stages to keep them engaged. Northern created a curated browse abandon email automation to ensure subscribers received valuable information and the necessary incentive necessary to receive future points of contact and ultimately convert.
Through a series of logic splits, qualified subscribers would be added to the ongoing newsletter list to maintain high deliverability, open, and engagement benchmarks for the contacts acquired.
Stay informed, sign up for our newsletter.
