Pet Supply
eCommerce for pet supply brands has been a rapidly growing channel — one that Northern has been able to grow alongside. Shaped by this growth, Northern has developed its unique digital marketing and eCommerce approach, pairing expertise with technical proficiency. Through this, we have enabled our clients to take advantage of the rapidly evolving space and grow their business.
Over a decade of experience in the pet ecommerce industry.
Our pet eCommerce solutions.
Customer Acquisition for Pet eCommerce
With years of experience comes a knowledge and expertise in bringing pet products to market. We create growth for our clients through various channels that make up a holistic and profitable acquisition strategy.
Customer Retention & Growth for Pet eCommerce
A pet owner can be a very loyal when provided with a unique and personalized experience. We've worked with our clients to create these experiences for their customers enabling long-term growth through retention-focused campaigns that drive predictable customer lifetime value.
- Email & SMS Marketing
- SEO & Content Marketing
- Loyalty & Referral Programs
- Customer Lifetime Value Analysis
Pet eCommerce Technology
We create eCommerce engines for pet brands to scale. From full eCommerce implementations to on-site optimizations to provide your customers with the commerce experience needed to be the success of your direct-to-consumer channel.
- eCommerce Development
- Omni-Channel Integrations
- Buy-Online-Pickup-In-Store
- Offline Conversion Tracking
Humane Canada Award
Northern Commerce was awarded the 2020 Animal Welfare Leadership and Innovation Award from Humane Canada for Outstanding Corporate Partnership for its work with Humane Society London & Middlesex.
Pet eCommerce Case Studies
Northern developed a comprehensive paid media strategy that contributed to an impressive increase in-store revenue coupled with a lower cost per sale, effectively helping Canada Pooch realize conversion and revenue goals for Black Friday and Cyber Monday (BFCM) 2021.
- 52% Increase In Shopify YoY revenue (November)
- 4.29x Increase Return On Ad Spend for Google Ads
- 4.54% Increase Facebook ads revenue
Trudell Animal Health, helping clients breathe easy with effective content marketing. Trudell Animal Health partnered with Northern to develop and launch a content marketing strategy to drive organic traffic to its digital storefront.
- 1,300% Increase in revenue from organic traffic year over year
- 3,500% Increase in organic sessions year over year
- 100+ First page keyword rankings from optimized articles